Super temperments ! Korean beauty, AKA K-Beauty, got us hooked on lush jelly cleansers and silky BB creams. Japanese beauty, or J-Beauty, gave us healthy SPF formulas, sake-based serums and sheet masks for days. Now, the biggest trend in skincare may just be German beauty - naturally, also known as G-Beauty. Any Moko is different from each other and describes specific ancestral information for who is wearing it. Italiano. The breed is also good for raising as pets. September 9, 2021. I feel sooo crushed under the weight of them. This beauty subculture is often described as ‘clean beauty,’ though that term often has varying definitions. Conjugations, audio pronunciations and forums for your questions. bab.la arrow_drop_down. THERE WERE A BUNCH OF THIN PEOPLE. [...] | Meaning, pronunciation, translations and examples The global beauty market may be worth $265 billion, but there are plenty of women and men from around the world who judge beauty by very different standards.After all, “beauty is in the eye of the beholder,” according to the old saying. It is excellent flyers and mainly raised for flying purpose. Well, maybe in the north you will find some such examples, but most Germans are brown-haired or at least dark blonde. It is acceptable here to have wonky teeth that … Venus de Milo is an ancient Greek statue carved in 100 BCE that most people think of when they think “ancient Greece”—and you wouldn’t be wrong. Challenging The Norms. ZOEVA Authentik Skin Foundation. Now, the biggest trend in skincare may just be German beauty - naturally, also known as G-Beauty. However, review full breed profile of this breed in the following chart. The traditional idea that art is a special vehicle for the expression of important truths is the basis for the work of the philosopher who established the framework for German thought for much of the 18 th century, namely, Christian Wolff (1679–1754). Men are fighters. Korean beauty, AKA K-Beauty, got us hooked on lush jelly cleansers and silky BB creams.Japanese beauty, or J-Beauty, gave us healthy SPF formulas, sake-based serums and sheet masks for days. We uphold a strong belief that German Shepherds are the most versatile breed of dogs. India’s beauty and wellness markets are growing 18% year over year, around twice as fast as those in the United States and Europe. Angola's 'traveling' beauty salons 22.09.2021 Germany ramps up COVID jabs for young children 16.12.2021 The 77 Percent — Do beauty standards reflect colonial attitudes? maybe there are some german women who arent as pretty or dont fit into the beauty standards but they are still beautiful!! In K-POP Industry, there are many male K-Pop Idols who are famous but are shorter in height. Image via Shutterstock. The ultimate goal of our breeding program is to produce loving family companions. The population in South Africa is 79.6% black African and only 8.9% white, but 77% of Men’s Health Magazine models in SA are white. The measures involved in having to live up to these standards are often risky in nature. It created unrealistic beauty standards for women. The Hellensitic Era (323 B.C. V-Shaped Jaw. Skin. South African Beauty Standard. Photoshop technology has advanced so much in the last 25 years that it is often difficult to tell when used. Translation for 'beauty standard' in the free English-German dictionary and many other German translations. Women who are a bit tan are still considered pretty, but a woman with white, glass skin is considered beautiful. Concept Salon. i am deeply offended by this article and a lot of other german woman would be too. Sharp Nose. The 1940's fashion was heavily influenced by the second World War. Forced Beauty And Body Standards. I am not sure what you mean, but most of the girls in Germany are far above Paris Hilton in terms of beauty, not in terms of money. You have to be muscular because men are strong. F65520. The traditional idea that art is a special vehicle for the expression of important truths is the basis for the work of the philosopher who established the framework for German thought for much of the 18 th century, namely, Christian Wolff (1679–1754). To start getting new ideas for your new beauty, cosmetic, or make-up brand, use our Beauty & Make-Up Business Name Generator above. Beauty cannot be standardized….at [ http://standardized….at ] least not in Germany (remember the Fräulein Wunder!) or Europe! Perhaps that's differ... Western beauty ideals include being thin and tall, having long hair, having light/tanned skin, having big breasts, large eyes, a small nose, and high cheekbones ( 1 ). As the US has grown to be one of the most powerful countries, our society’s standards of “beauty” have been thrust into other parts of the world through globalization. Taking a look at some of India’s biggest Bollywood stars (Aishwarya Rai being the most prominent), it is safe to say that most of them possess this one particular Indian beauty standard for sure! EMILY CONDRON. 2. First thing I want to say is that it's myth that all German girls are blond, blue eyed and powerfully/heavily built. Hair color doesn’t matter. Shop. We set high standards for ourselves. that.!!!!! The German Beauty Homer pigeon is a very strong and hardy breed of domesticated pigeons. As Ruso, a 23-year-old, working-class man from Lima, says, “A handsome man is man who is attractive, who takes care of his appearance, who looks after his body. Some representative Korean celebrities in this category are Hyo Ju Han (actor), Yeonhee Lee (actor), or Nayoung Lee (actor). The media reinforces the ideal american body with movies and magazines. They say beauty is only skin deep, but I disagree. The last two years have seen many of us welcome a new four-legged friend into our homes, as the Kennel Club saw dog ownership rise by … 6 Ways To Deal With Psychological Effects due to Beauty Standards. Indians are estimated to spend something like 80,000 crore rupees ($10 billion USD) on beauty each year, and that number is expected to triple in the next five years alone. I'm a mixed-race Mexican woman. Here’s everything you need to know about toxic beauty standards online. Finally, Faith and Beauty will also qualify some of the rising generation of women for leadership; that is to say for posts in the BDM, the Nazi Women's Association or the Reich Labour Service. No matter what angle individual’s choice to look at universal beauty standard it is undeniable that dark skin is seen as ugly. A simple, effective routine for real results. v. t. e. A woman is an adult female human. An article titled “Media Today : Unattainable Beauty Standards” found on the Girls Empowerment Network discusses the impact of social media on women’s self-image. Georgian society beauty, Maria Gunning, the Countess of Coventry died at the age of just 27 because of her love of cosmetics. ®NATULIQUE Certified Organic Beauty since 1998 ... Our Standards. * blond * wide and strong jaw * aquiline biceps and strong arms (ex eastgermany GDR area) * radical voice timbr when saying “ich liebe dich du lieb... Find out how we’re supporting the LGBTQIA+ community. Bradley University who analyzed the research commented stating that to achieve this, a woman would need to put themselves through an ‘extremely unhealthy’ lifestyle. 4. I wish I didn't feel this way. Royal Fern/ Dr. Timm Golueke. German Shepherd Breeder of "Quality" not "Quantity" for more then 30 years. Almond shaped eyes are a trait that you have to be born with. german beauty standards for men 18B views Discover short videos related to german beauty standards for men on TikTok. A woman with a gorgeous exterior and a rotten core, or an abrasive personality kind of takes her down a few pegs on the ole attractiveness meter. Beauty Standards in Today’s Digital Economy and Time. In this article, we’ve also collected some best practices and the latest trends in the beauty industry to help you decide on the perfect business name and be well-informed for your upcoming launch. Tall168cm hight. We are so impressed with the temperament and beauty of our little girl. Beauty standards are often defined in terms of hairstyles, skin color, and body size. Beauty standard definition: Beauty is the state or quality of being beautiful . This standard already exists during the ancient Korean era. Typical of old lines, our dogs are considered oversized for today's standards. Spain. I want to speak up against these ridiculous standards and highly sexualized imagery." They have straight backs and wide heads, as well as big bone and a calmer, family style temperament while still being protective. We offer free adverts for beauty jobs, spa jobs, hair stylist jobs, nail technician jobs, fitness jobs and a free CV search facility of our extensive database of high quality spa job seekers - directly connecting the wellness industry and spa employers with spa job … Although it will not be possible to define the beauty standards in India precisely only based on those sources because beauty standards may have changed at different points in history. Wolff never devoted a whole work to aesthetics, but many of the ideas that … Biosil’s active ingredient, ch-OSA, increases collagen, keratin, and elastin levels in your body. Western body ideals are becoming the ‘norm’ in terms of male beauty standards in this country. However, instead of adding to their beauty, the practice was initiated to make them uglier. A POLITE, QUIET PERSONALITY. This beauty has a dedication on the blade, and not just one line, but three lines. Read more Dove stands with the LGBTQIA+ community Calling Role Models to Take Action #DetoxYourFeed. It is no wonder that when it comes to some of the most unusual beauty trends from around the world, the saying is proven to be certainly true. Wolff never devoted a whole work to aesthetics, but many of the ideas that … Eurocentric Beauty and “Mixed Race” Standards. Why NATULIQUE. As a german student i can say that the clothing is definitly the most important aspect from the rest. Even myself i dont use much make-up but focus... Seek professional help. ... living standards did not really improve for German workers under the Nazis. #1 Chinese beauty standards: Big eyes Today, the Chinese think that girls with 大眼睛dà yǎnjÄ«ngbig eyesare the most beautiful, even more so if their eyes have a 双眼皮shuāng yǎnpídouble-fold eyelid. Accept yourself wholly. The tan really took off in the 1920s when Hollywood moved to California and most of our famous celebrities lived in a warm climate. Early in the 20th century, black nationalist leader Marcus Garvey (1887–1940) described European or white standards of beauty as a deep dimension of oppression, quite similarly to the way Naomi Wolf describes beauty standards for women. The Chin, of a moderate Size; white soft, and agreeably rounded. What I mean is that Eurocentric beauty standards — or a focus on European (or Caucasian) culture — has been elevated around the world as ideal. What a lot of people don’t realize, most especially in the regions affected by periodic skin whitening crazes, is that much of what is being promoted as “beautiful skin” are actually pegged on European or Western ideas of what beautiful skin should look like. German Photographer Shoots Real People Doing Everyday Tasks Without Clothes, And Here’s Why (NSFW) ... "We are observed and judged every day, and the fashion industry lavishes beauty ideals and criticism on us. Leibniz and Wolff: Perfection and Truth. Make up, fake lashes and acrylic nails are kind of popular. Patented ch-OSA Complex. This concept fits perfectly into how people view female beauty standards around the globe. Psychological Effects Of Beauty Standards. A POLITE, QUIET PERSONALITY. She died on September 30, 1760, from blood poisoning brought about by its prolonged use. You have to be lean, as lean as possible, because being fat means that you’re lazy and pampered and a man is active. As one of the highest quality German Shepherd kennels in Michigan, our standards for breeding are essential for maintaining the superiority of our bloodlines, which are a result of careful consideration and … In Korean , White skin/bright skin with point nose is ideal of beauty but besides that height is another definition of beauty. The Danger of Beauty Standards in Society Today. Bradley University who analyzed the research commented stating that to achieve this, a woman would need to put themselves through an ‘extremely unhealthy’ lifestyle. Throughout the course of history South Africa has been colonized by European. I went shopping at a store (h&m *cough cough*) and decided to look for basic jeans because after arriving in Germany for the first time, I realized my bootcut jeans were not in style. What I mean is that Eurocentric beauty standards — or a focus on European (or Caucasian) culture — has been elevated around the world as ideal. A handsome man has white skin, blond hair and blue eyes. to 30 B.C.) Pale skin is still revered as a sign of affluence and attractiveness. As the US has grown to be one of the most powerful countries, our society’s standards of “beauty” have been thrust into other parts of the world through globalization. I'm never going to be naturally beautiful, feminine, and delicate because of my ethnic features. It is acceptable here to have wonky teeth that … As the men were away being soldiers, much effort was put into advertisements recruiting the housewife's to take over as the workforce. Throughout the world and history, the standards for beauty and attraction vary greatly. Eichmann in Jerusalem: A Report on the Banality of Evil is a 1963 book by political thinker Hannah Arendt.Arendt, a Jew who fled Germany during Adolf Hitler's rise to power, reported on the trial of Adolf Eichmann, one of the major organizers of the Holocaust, for The New Yorker.A revised and enlarged edition was published in 1964. Eurocentrism is defined by a viewpoint where European culture is looked upon favorably and biased against non-western civilizations. 1. 1990’s – the beauty ideal was a grunge aesthetic, ‘waif’ look, with women who were thin, pale and young-looking. Beauty standards have become so unrealistic today and it’s time to put an end to the ideas that glamorize women for their looks. Beauty standards in America, beauty standards for women, beauty standards in Russia. Parship [ https://en.wikipedia.org/wiki/Parship ] is a succesful German online dating platform catering to the more affluent and educated audience,... Anorexia Nervosa is definitely caused by society’s beauty standards. ... Activate your beauty. to. Concept Salon. ... Beauty of Labour. Our dogs are NOT kennel dogs they are raised in our home with our family. very social and playful. Brazilian beauty culture emphasizes a holistic approach: Properly taking care of your skin with sunscreen and natural ingredients like coconut oil is … Here you go… In fact, it has just been announced that the German beauty market … For decades, what is seen as beautiful is centered around a women’s weight and … A study from 2020 found that the “ideal” American woman’s body would be 5’5”, weighing 128 pounds, with a slim 26-inch waist. Join the Family. Businesses reinforces unattainable standards with photoshopped images in order to make a profit. We at Bright Side put together 11 countries around the world that have unusual concepts of female Beauty can come from a woman’s personality/demeanor, too. A woman is so much more than her face, her body, it’s what’s inside that counts the most. bab.la - Online dictionaries, vocabulary, ... expand_more english English swap_horiz expand_more german German. german beauty standards men 0 views Discover short videos related to german beauty standards men on TikTok. The standard of beauty for men here is quite typical – big, strong, tall men, with visible muscles ( we’re talking big arms and ideally six-pack abs) and luscious styled hair. America’s beauty standards still have lingering racial superiority roots, but mostly it has evolved to include other beauty standards. Beauty has become an international obsession, but what defines “beautiful” does not strictly have one answer. America’s standards of beauty were created and taught to younger generations. However, this beauty emanates from the face, not from the attractiveness of a strong body. Idols around 168cm have, according to the Korean beauty standards, the ideal height. The pandemic influenced consumers spending habits and purchasing decisions which led to a slight decline in the market growth. 2000’s – today, the beauty ideal is similar to the 1990s but has gotten even more unattainable. In Korea, this is completely normal, while if you compare it to other countries, people will look weird at you for even getting plastic surgery. Beauty standards in the 21st century have been filled with negative stereotypes for both men and women. there are soooo many pretty german women such as claudia schiffer, giulia siegel or lena gercke and many others!!! The unspoilt beauty and low-key atmosphere of the North Sea never fails to make a lasting impression on visitors, so if you choose to visit the region, you may fall in love with it too! The Munich-based dermatologist, Dr. Timm Golüke, is the man behind the German brand “Royal Fern”. Almond Shaped Eyes. People get facial bone contouring surgeries to … The perfect body is becoming increasingly difficult to achieve as a result of the invention of Photoshop. A woman with a gorgeous exterior and a rotten core, or an abrasive personality kind of takes her down a few pegs on the ole attractiveness meter. Particularly in East Asia which includes countries like China, Japan, and Korea, the prevailing definition of beauty is still dark glossy hair, pale skin, big eyes, double lids, small v-shaped face, and a slender build. Dr. Golüke has made a name for himself as a leading anti-aging expert. Scroll below to see what the "perfect woman" looks like in 18 countries. Serbian. [1] [2] Prior to adulthood, a female human is referred to as a girl (a female child or adolescent ). The outbreak of COVID-19 impacted the overall sales of Beauty abd Personal care products in Germany. The King of the Ferns: Royal Fern. 5. keyboard. At least in my eyes it does. Women are expected to be skinny, but not too skinny, with large breasts and a big butt, all while maintaining a flat stomach. Breed Name. What people are saying about us. But in the Maori culture, the woman with Maori’s tattoos is a symbol of beauty. The workmanship on this piece is remarkable, indicating high quality Eichhorn standards. 78% of the women surveyed felt that the portrayal of women on these platforms is unrealistic. In Korea, pale skin is an attractive feature for both men and women. German standards place less emphasis on makeup and more on high quality clothing. Initiatives. say. It comes into play in all aspects of life, beginning … Between 1824 and 1972, about 260,000 Germans settled in Brazil, the fifth largest … Germans dress better than many other nationalities. In Eastern Europe you often see men in lazy, pajama like clothes. In the Uk even some of the wo... Know what you’re good at. Superdrug Online Doctors/Fractl. Category: Daggers. When it comes to fashion, the US doesn’t require much of men. 8. A Medium article “New study shows impact of social media on beauty standards” explains that the brand Dove took a survey of 1,027 women between the ages of 18 and 64, and 25% claimed their conception of beauty was shaped by social media. Photos from China and Italy were dramatically photoshopped to have very thin legs and arms. Protecting your skin’s health is top priority in the … Spanish ladies are all about sensuality. Hailing all the way from Frankfurt, this German beauty brand boasts an impressive line of high-quality … Clear skin, even facial features and a healthy physique. The cuisine of Germany (German: Deutsche Küche) is made up of many different local or regional cuisines, reflecting the country's federal history.Germany itself is part of a larger cultural region, Central Europe, sharing many traditions with neighbouring countries such as Poland and the Czech Republic.Southern regions, like Bavaria and Swabia, share dishes with Austrian and parts of … Many think beauty is no longer in the eye of the beholder – rather, it may be in the eye of the advertiser. It’s still largely classicist. Dove stands with the LGBTQIA+ community. Compared to the US, we have less of a focus on teeth whiteness and straightness. This tradition named Ta Moko consists of tattooing your chin to attract men. Yes, it is also connected with certain personality types and genetics, yet – nothing would happen if there wasn’t some external factor, like society’s beauty standards. Learn more. German Shepherds are known for their mighty, courageous personality and slightly intimidating yet protective nature. Stand up for yourself. [3] The plural women is sometimes used in certain phrases such as "women's rights" to denote female humans regardless of age. Leibniz and Wolff: Perfection and Truth. Answer (1 of 5): The same as everywhere else in the western world. Big breasts started to be popular, and breast augmentation rates in the US skyrocketed. The name says it all. It bothers me that the standards of beauty and femininity are centered around white women. Photoshop has changed the way we see ourselves. A study from 2020 found that the “ideal” American woman’s body would be 5’5”, weighing 128 pounds, with a slim 26-inch waist. At least in my eyes it does. However, it is helpful to comprehend what aspects of beauty standards have transformed from the ancient to modern Indian society. Answer (1 of 5): The same as everywhere else in the western world. Our current beauty standards for women include: Flat Stomach ‘Healthy’ Skinny; Large Breasts + Butt; Thigh Gap; Kim Kardashian, as unfortunate as it may be, is the poster woman of ideal beauty standards for the modern woman. Stop self … Clear skin, even facial features and a healthy physique. Germany Beauty and Personal Care Products market is projected to grow at a CAGR of 4.8% during the forecast period. The term “beauty standard” is the idea that physical attractiveness is the most valued thing about a woman. Beautiful loving healthy german shepherds. Women of the Apatani tribe living in the Ziro valley, Arunachal Pradesh used to have wooden plugs lodged in the sides of their noses as a rite of passage. ! Created by: tesla of (your link here more info) Height isn’t very important in women one way or the other. Germany is one of Europe’s largest markets for beauty products, generating revenue expected to amount to USD 25 billion in 2020 according to Statista. Beauty And Psychology. 1663 Words. If the Western beauty standards favor tan or bronzed skin, South Koreans favor having porcelain white skin tone. One of the most prominent Korean beauty ideals is having pale and flawless skin. The Teeth should be middle-sized, white, well-ranged, and even. German. Translate arrow_forward. Webshop. 1. An article published in the journal “Dialogues in Clinical Neuroscience” by multiple renowned psychiatrists revealed that 40% of individuals with body dysmorphia think about the disliked body parts for 3 to 8 hours per day, and 25% think about them for more than 8 hours per day. Free online dictionaries - Spanish, French, Italian, German and more. European beauty standards are killing me. For Sensitive Skin: Frei Oel. German Brazilians (German: Deutschbrasilianer, Hunsrik: Deitschbrasiliooner, Portuguese: teuto-brasileiros) refers to Brazilians of full or partial German ancestry. search Translate cancel. A V-Shaped jaw is also a huge Korean beauty standard. German Brazilians live mostly in the country's South Region, with a smaller but still significant percentage living in Southeast Region.. G-beauty stands for German beauty, which has a scientific approach to skincare that focuses on ingredients and results instead of fads and trends. English (English) Español (Spanish) Deutsch (German) Français (French) Italiano (Italian) You should have fair skin that looks glowing and glass-like. In Korea, aesthetic standard of height is 5′4″ – 5′6″ Weight in females while 5’8″ in males. The beauty … Feted by society for her beauty, she would not give up face paint despite her husband’s disapproval. Rental vehicles are available at every German airport and those close to the North Sea are no exception. SOUTH AFRICA. Being harmful for all, these standards lead to one being filled with depression, negative self-image, and even anxiety due to not being able to love themselves fully. Images from Colombia, Mexico and Peru reflect the traditional voluptuous beauty standards of those areas with tiny waists, large breasts and curvy hips. People’s ideals tend to vary between thin or fit or average, with some outliers who prefer more stout ladies. Vom Dinaburg German Shepherds is one of the top German Shepherd Kennels in the United States. Anorexia and other similar eating disorders. English Translation: Porcelain White Skin Or Pale Skin. 5. His products have a simple secret to their success: The royal fern. But it is also good for exhibition purpose. By : Elizabeth. (11) Jutta Rüdiger, head of the German League of Girls, was shocked when she heard a speech given by Heinrich Himmler in 1939. The Long Haired variety retains these qualities but differs in their treatment of strangers. Beauty can come from a woman’s personality/demeanor, too. Malasia Just like in many other Asian countries, fair skin is valued the most. It’s also important to have a bright complexion, so women take great care of their skin and make sure to keep it glowing and blemish free. When it comes to body shape, being slim and small-chested is preferred. Because of wartime restrictions, utilitarian clothing was most common amongst normal women. Juliet is more beautiful than the moon, which makes the moon "sick and pale with grief." From a very tender age, men and women are brought up to live up to unrealistic beauty ideals put upon them by society and their immediate community. It should come as no shock that South Africa has also adapted the Eurocentric beauty standards. Self-Love Body Positivity Movement Against Body-Shaming Beauty Standards Self-Worth Mental Health Matters Girl Power Shirt Tank Top Hoodie NatiasDesigns 5 out of 5 stars (162) Sale ... German Shepherd keeping the highest beauty standard SouthernwindCreation 5 out of 5 stars (13) $ 8.00. During the human history of any nation around the world women have always face the shadow of patriarchy. Many translated example sentences containing "standards of beauty" – German-English dictionary and search engine for German translations. ⤹Everything you want to know is here!⤵︎Hey everyone!! From East to West, north to south all over the world we have beauty standards each carefully made from the history and cultural roots from each country with just a short description you can find which country's beauty standards you fit into. Face doesn´t matter much as long as you have a good figure! German women look good in their teenage. The touch with feminity gets lost as they grow... Press & Media Kit. 8. A nice fitting pair of … Especially bc of the fact that Germany is a country with so many people who are not “fully” German ,like mixed race ,immigrants etc . what are european beauty standards. People often say “beauty is in the eye of the beholder”, meaning that what one person finds beautiful may be different from another person’s view. African American Beauty Standards. Compared to the US, we have less of a focus on teeth whiteness and straightness. The German Labour Front (DAF). They say beauty is only skin deep, but I disagree. Korean beauty standards are often summed up in a handful of features. It’s currently in France at the Louvre and believed to have been modeled after the Greek goddess of love and beauty, Aphrodite. ... We keep to the absolute highest European standards. Although some of these characteristics have changed over time, they are still mostly based on historical beauty standards. The typical western Instagram beauty standards are popular here amongst teenagers and young adults. ️ Sign up to Busuu and start your 7-day free trial on iOS or Android here: http://www.bit.ly/hayley-alexis_busuuWhat does beauty mean to you? The Korean beauty market is among the top 10 around the world, with an estimated worth of over $13.1 billion in sales 2018, according to Mintel, a … 7 Pages. 1. ... ensuring that we breed puppies of the absolute highest standards. Germans aren’t that special with their standards. The feminine beauty ideal is a specific set of beauty standards regarding traits that are ingrained in women throughout their lives and from a young age to increase their perceived physical attractiveness.It is a phenomenon experienced by many women in the world, though the traits change over time and vary in country and culture.. Feminine beauty ideals are mainly rooted in … The market is expected to grow annually by 4.3% (CAGR 2020-2023). The Long Haired German Shepherd has a slightly different personality to the standard GSD. We have been breeding and training german shepherds for over 45 years. True Loyal companions and Forever Friends, All puppies are healthy , UTD on shots and wormings and can be registered. It stated that “out of over 1000 adolescent girls surveyed, 88% of the girls believe that the media puts a lot of pressure on them to be thin.”. German standards place less emphasis on makeup and more on high quality clothing. Germans aren’t that special with their standards. People’s ideals... Fair skin is a MUST in Korean beauty standards. Explaining the impressive figures, International Head Trainer at luxury G-Beauty brand QMS, Rowan Hall-Farisse, said: “German beauty sticks to the science-led ethos rather than being driven by fads, trends, or fashion. It is technology driven and sticks to strict protocols; everything has to be tested and fact checked.”