Maybe, as Coolidge says, it just got so excited., More from Ad Age: See people eat all the wrong things in Uber Eats Super Bowl ad. As the Cincinnati Bengals and Los Angeles Rams faced off in Super Bowl 56, advertisers spent the game's commercial breaks going head-to-head in a . If the ads intention is to normalize electric vehicles, which still have relatively low adoption rates, the pup accomplishes that nicely, but the ad also raises two questions: One, could the robot dogs running out of battery power at the worst possible time stoke buyers apprehension that the EV6 could do the same? The premise is The Cat in the Hat meets Toy Story, and, yes, the spot is fun. Cue a voice-over, raising our hopes for some sort of explanation. Thanks for warning us, Wallbox. And the ads certainly didn't miss the proverbial mark. Whereupon Tommy Lee steals the entire spot, sneering at the infiltrator: Try to keep up. The Super Bowl is the biggest event of the year for advertisers, who this year spent a reported $6.5 million for each 30-second airtime slot. Trailers for Jordan Peeles Nope," "Doctor Strange in the Multiverse of Madness" and "Jurassic World: Dominion" all also dropped during the Super Bowl. 2022 Super Bowl Commercials guide - DAILY COMMERCIALS What Meta and the makers of this ad are forgetting about is all the workers who lost their jobs at Questys, the customers who loved going there for a literal night out, and, most of all, the sheer joy of IRL socializingwhich the normal human beings among us (unlike the Mark Zuckerbergs of the world) actually value more than ever, having endured way too much physical isolation during various pandemic lockdowns. (For the record, the Ad Age Super Bowl Ad Review team is evenly split.) Chevy/YouTube. More from Ad Age: QuickBooks to air first Super Bowl spot for its own brand. Number Two (Rob Lowe) gets right down to business, declaring that GMs Ultium platformits electric vehicle battery systemwill power our whole operation, to which Scott Evil (Seth Green) responds, Now we can reduce tailpipe emissions. Dr. But it works, thanks to this commercials superbly comedic interplay between power couple Scarlett Johansson and Colin Jost. Lets face it, the Super Bowl is a celebration of consumerism (and sometimes football), so within this context, Expedias spot promoting connection over capitalism has real stopping power. Some brands try to push the advertising art form (such that it is) with their Super Bowl ads. More from Ad Age: Chatty mom hypes Carvana experience in used-vehicle brands first Super Bowl ad, Hologic, a medical technology company centered on diagnostics for women, brings us Mary J. Blige in a spot that shows her going about her daily lifeacting and recording and working outwhile visibly distressed about something. The 28-year-old Saturday Night Live comedian starred in a Hellmanns commercial with his mom to promote the mayonnaise makers initiative to tackle the issue of food waste. The fantastically zany Jennifer Coolidge and Nicholas Braun (Cousin Greg from Succession) in particular bring this spot home, while Gwyneth Paltow sampling her own vagina candle is mind-bogglingly meta. Such a lost opportunity! 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What is with this years b-to-b Super Bowl ads? Hopefully, the superimposed warnings not to actually eat the products actually workbut we wonder if the plan all along was to secretly encourage a TikTok challenge given the ads use of the Capone Oh No song so ubiquitous on the platform. Evil and his entourage will love this reunion, especially given that Myers and Green are in fine form as bickering father and son, and because the ad serves up the Super Bowls best product reveal: Baby Me (aka Kyle). Sally, naturally, then decides to branch out from just seashells to all manner of seashell-related accessories, snacks and experiences (shes a lifestyle marketer, it turns out), which sets the stage for a subsequent slew of s-words. Did we mention there are zero reasons to watch this ad?More from Ad Age: Listen to music from Super Bowl 2022 commercials, This spot starts out like a Nat Geo documentary, with the sonorous Morgan Freeman mesmerizing us with a geography lesson about a time, 300 million years ago, when there was no Africa, Asia, Americas or Europeonly a super-continent called Pangea. Or maybe it was the EV Bowl! Chelsea Ritschel. The 15 best Super Bowl commercials of 2022, from 'Sopranos - silive We suppose its a necessary message given that many Americans avoided regular medical screenings during the pandemic. But the most incongruent thing of all in this oddball mashup of an ad may be the product itself: Bud Light Next, a new zero-carb brew. A bird watcher drops bags of Flamin' Hot Cheetos and Flamin' Hot Cool Ranch Doritos to the forest floor when she shifts on a tree branch for a better angle. The opening scene shows a mom telling her son Andy that his buddy Justin tested positive, so lets do a Cue test. While the Cue machine is running the test, the familys home appliances are shown warily assessing this interloper. Coinbase's ad featured a QRcode bouncing from corner to corner of the TV screen. For its 2022 super bowl ad, General Motors called on Austin Powers legend Mike Myers who reprised his iconic role of Dr. Super Bowl Commercials 2022 Highlights From All The Ads - Hollywood Life Groovy baby. He literally transforms into a cinematic action hero, complete with a catchphrase (Watch the coffee). Simon Dumencois an Ad Age editor-at-large. The sweet little lies they tell about morning breath, kissing scenes, homemade dinners and atrocious acting are unmasked in side-splitting fashion by truth-teller Alexa, while also subtly plugging the devices ability to reorder groceries and switch on appliances. 'Please Sanction The Hell Out Of Flamin' Hot Doritos': Critics Blast But you can make a difference, she addsby switching to T-Mobile, of course. Some cast members of the "Austin Powers" franchise reunited to save the world by taking over General Motors and giving the automotive manufacturing company an all-electric, zero-emissions future. What makes this ad so impeccable isnt simply the idea or the casting, but its attention to the tiniest detailsthe race takes place on Jones Pass, all the license plates read #1JONES, and its set to Its Not Unusual, sung by none other than Tom Jones. Its Big Game spot shows a special ops team swooping in from helicopters and underwater bunkers on a mission to outfit a vehicle with WeatherTechs laser-measured floor liners, no-drill mud flaps, cargo liner, BumpStep, seat protector and CupFone. While we appreciate the military precision with which WeatherTech aims to preserve and protect our cars carpet from the scourge of mud, the backseat from the despair of pet hair and the heroism of the BumpStep (what the heck is a BumpStep anyway, and what does it safeguard? When her physician comes in and tells her everything is OK, Blige is palpably relieved. Barbie's dream house and Anna Kendrick are the focus of this loan provider's commercial. Ahead of Puth's Super Bowl debut, Parade.com sat down with the "Light Switch" singer to find out what went into making the ad, what a Charlie-Megan collab might sound like, and most importantly, when his new album may drop. Intuit has done some solid Big Game spots in the past, so we expected moreor at least more clarityfrom this spot. Ad Age and Creativity Staff Suddenly the adult is acting like a petulant child: You vultures! This version of Levysuddenly wearing a leather jacket and sporting Fabio-esque locksis fully capable of maneuvering the Z through death-defying twists and turns without spilling a drop of his java. And the car, which in the original series was a 1999 Chevy Suburban, is now the Chevy Silverado EV, which Siegler charges up before embracing her brother, Robert Iler, who played A.J. And then plot twist: She checks her messages again and says, He backed out, prompting groans of disappointment from the thwarted Broadway babies. Every Must-See Super Bowl LVI Commercial (So Far) - Toofab The top 10 Super Bowl commercials that have already generated the most buzz online this year. When it comes to Super Bowl ads, Uber Eats delivers. Steve Buscemi, who played Donny in the movie, knowingly nods from behind the bar. Feb 13, 2022 5:38 PM EST. The ad illustrates what that might look like by showing countless humans flying through the air in a massive formation that calls to mind a swarm of locusts. More from Ad Age: Doja Cat escapes from clown town in Taco Bells Super Bowl commercial. Real-Time Video Ad Creative Assessment While snacking on a bag of Flamin' Hot Cool Ranch Doritos, Megan Thee Stallion approaches her trailer on set for Frito-Lay's Super Bowl LVI commercial and is surprised to find herself locked out. YouTube. Voice Over, Charlie Puth . Lohan, it seems, has finally made her way into the Judgement Free Zone. By. Doritos and Cheetos have a joint commercial airing during the 2022 Super Bowl and there are some big stars voicing those animals!. FTX's spot starred Larry David. How overwrought, overthought and vainglorious. Cheetos Super Bowl Commercial 2021 Mila Kunis, Ashton Kutcher, Shaggy - It Wasn't Me. As this spot opens, we are presented with a sorry-looking group of clowns who escape their hideous repast of limp burgers and unappetizing sides by busting out at Taco Bell. The 2022 Super Bowl will air Sunday, Feb . Watch every star-studded 2022 Super Bowl commercial. Either way, that dog is a winner. Almost. 0:30. In a beach-ready commercial for Squarespace, Zendaya stars as the charming Sally from our favorite nursery rhyme, "She Sells Sea Shells." For Super Bowl LVI, everyone from Zendaya to Paul Rudd, the kids from . Subscribe to Ad Age now for the latest industry news and analysis. Dave Quinn. Maybe it had Willie Nelson on retainer and had to find a use for him. Zeus resentfully obliges.). It dramatizes the story of brothers Robin and Brian McKeever, cross-country skiers from Calgary, Canada, who persevered in training together even after Brian began to lose his eyesight as a teenager. Can you imagine if 2003 LeBron knew to invest in crypto before anyone else? More from Ad Age: Watch: Caesars Sportsbook unveils its Super Bowl commercial. 1933 Philadelphia football super bowl tshirt | philly football eagles simple tee 22city-002. In a short window of 30 seconds, the ad also features cameos from former NBA player Dennis Rodman, "Jeopardy" champion Buzzy Cohen and actors Danny Trejo and William Shatner. She joined Ad Age in 1985 as editorial assistant, along the way fielding pretty much every position on the masthead, including reporter, Chicago bureau chief, New York bureau chief, features editor, executive editor and managing editor-international. This site uses cookies to provide you with a great user experience. Budweiser should sign him for its next Clydesdale commercial. Finally! The good news is that with all the money Coinbase saved on commercial production costs and server redundancy, theyll hopefully have enough money to pony up all the digital loot. In this delightful romp, a trio of JonesesTommy Lee Jones, Leslie Jones and Rashida Jonestry to keep up with one another in a raucous race brought to us by Toyotas Tundra. Theres insistent banging on the apartment door. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Watch Super Bowl commercials 2022 Amazon featuring Scarlett Johansson and Colin Jost In this spot, Carrey camps it up, marveling at Verizons 5G Ultra wideband internet for home and business thatshockinglydoes not require an installer. From a Frito-Lay commercial starring. Oh hey, Jones! cries Rashida. Super Bowl commercials: 17 best ads of 2022, plus the 5 worst - syracuse ), he offers some rhyming, politician-grade platitudes: Its time to plant more trees. Time to make more spacefor all of us. (Wait, wut?) Not to mention celebrity pairings both expected (Seth Rogen and Paul Rudd for Lays, Scarlett Johansson and Colin Jost for Amazon Alexa) and unexpected (Arnold Schwarzenegger and Salma Hayek Pinault for BMW). Exercise makes everything better, right? What could possibly go wrong? Watch Super Bowl commercials now before the big game Let the postgame quarterbacking begin. 2018 Doritos Super Bowl 52 Commercial - Little Donald Trump. Shes operatically self-absorbed and entirely unable to read a room (she raves about Carvana at her workplace, at her sons workplace, at her sons wedding, etc.). This spot is so good it almost makes us forget that you, too, are selling something. The Kellogg School Super Bowl Advertising Review, an annual ranking from Northwestern University's business school, reported shortly after the game on Sunday that Reddit's commercial was among . 1 hour 13 min ago, By The chain intends those clowns to represent McDonalds, but its risking that viewers wont get the connection. To which Cue responds: Just wait till you see what else I can do., More from Ad Age: How COVID testing brand Cue put together a Super Bowl ad in 8 days. I love salads., More from Ad Age: How Avocados From Mexico is using the Super Bowl to acquire first-party data. Kitty, by the way, ends up riding one of the Roombaswhich, come to think of it, is the only logical thing that happens in this needlessly convoluted commercial. Ahead of the 2022 Super Bowl, brands such as Bic Lighters, Pepsi, and Chewy have already released their game day ads, which we have ranked below. Never deal with flaky buyers again, an announcer declares as our protagonist snaps out of her reverie (or whatever that was) and we learn that she ended up selling her car to (non-flaky) Vroom. More from Ad Age: Zendaya sells seashells in Squarespaces Super Bowl commercial. 2022 Super Bowl leaked commercials: A look at the ads that will air during Super Bowl 56 Sunday . Online used car marketplace Vroom packs a whole helluva lot into its Big Game spota mini musical that depicts one womans elation upon reading a message on her phone as she walks down a city street and realizes that Im finally gonna sell my car. Apparently shes in a neighborhood populated by nosy theater nerds, because suddenly everyone around her starts peppering her with questions (Was the buyer respectful?) while dancing and singing (Shes finally gonna sell her car!). Zeus and his wife, Hera, are introduced to the car in this commercial by the vehicle manufacturer. Were here to talk about the commercials on their own merits and demerits. If Lovinger's reports are accurate, this is the most expensive Super Bowl commercial cost to date. As she tries to step inside her own, a sloth's hand emerges from her trailer door and removes her name tag. Amid the high-wattage and high-priced celebrities in this years Super Bowl ads, Kia manages to shine with a $299 robot dog. Paige Spiranac Joins Inside Edition for Super Bowl LVII B-to-b software giant Salesforce teamed up with the actor-slash-adman to create the spot in support of its new #TeamEarth cause-marketing initiative, which, per its stated goals, aims to inspire businesses and individuals to help build a more fair, equal and sustainable future. But instead of saying that, McConaughey starts by dismissing the idea of space as the new frontier with a Larry Davidesque ehhh, and then declares that Its not time to escape, its time to engage (because folksy astronauts always use marketing-speak like engage, right?).