forced diversity in advertising

https://en.wikipedia.org/wiki/Aunt Which I wouldnt have a problem with if it didnt already seem that blacks feature in >50% of car commercials. Even worse than all these commercials nowadays putting black men in $1,000 shoes driving $100,000 cars living in million dollar homes and being depicted as superior to the overweight balding white guy who looks like a complete buffoon. It is time to get over it. Interesting, on his website there are no blacks working at his firm. What happened to the concept of target market? I know you are being sarcastic, but anyone who WOULD believe this is simply not living in reality. When an ad looks that unrealistic, you can be sure I wont believe anything else it has to say, either. Sadly, I think you are largely correct. But the problem is, ALL the ad agencies are also doing this.. in concert with ALL the corporate brand executives. Im waiting to see when the Sound of Music turns black and Maria Von Trapp evokes a black rapper. Just look at the money they control, ungodly amounts. The BLM movement really made an impact on the American psyche. Its ridiculous and feels like retribution at this point, rather than wanting things to be equal. I do think the movement several years ago of #OscarsSoWhite had a hand in this. I agree with the commenter who said Maybe use no actors, there are some out there that are well made and entertaining.. Check out a video of one brazen robbery here: https://nypost.com/2021/06/17/thieves-now-mock-the-rule-of-law-in-progressive-cities-like-san-francisco/. Remember that 70% of the US population openly practices Christian traditions. A rudimentary familiarity with basic crime statistics would open a lot of peoples eyes, if they werent so farking stupid. etc.not racism, but facts that prove their babble crap are myths The dollar is becoming essentially worthless and history clearly shows the connection between the corruption of currency and the decline of civilization in terms of morality, prosperity and material wealth. Well, the first thing I saw upon booting up the game was a billboard that had been created by another player which read: TRANS RIGHTS. This, in a kids game. The only true way to make your feelings known is to actually contact the companies directly & voicing your concerns & issues. And we have not noticed it and allowed it to happen!! Its true. Build and employ diverse teams who think, create and attack problems from diverse perspectives. Do you accept these cookies and the processing of personal data involved? Why is the white guy always the buffoon and the Hispanics (if they appear) always the low-level employee showing the rich black executive to her car? 3. Its fine to be neutral. However, when the nature of this representation in no way reflects society at large, its only reasonable to assume that an agenda is being pushed. sorry that seeing non-whites on your tv makes you angry, Hitler. This trend is NOT about money. Any time you want to get together and teach Mr Fuckerburg a lesson in humility just say the word. T his report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. Dr E Michael Jones has written extensively about this group of people in his book The Jewish revolutionary spirit. I just dont think theyre really selling products anymore. Now everywhere I turn in commercials, I hear the copy saying everyone, all together, we, inclusive This breaks the irrefutable law in branding that you can not be all things to all peopleever. African slavery existed well before the arrival of Europeans. Hardly. Believe me the subliminal message especially to young people is clear. I just watched a commercial for Lowes that refers to Christmas as Winterfest gifts. I am making a mental note to avoid these products. I bet Im not alone.and the funny thing is, I am not a straight White male. And the irony is when there are black American families that do strive to be successful or achieve affluence, they are criticized as selling out or being uncle Toms by others. May be should be renamed critical replacement theory. Email Insider Summit April 19 - 22, 2023, Hilton Head Outfront Forum April 26, 2023, NYC Search and Performance Insider Summit May 7 - 10, 2023, Charleston And I thought I was the only one who noticed the disappearance of white males! I for one am going back to reading or streaming movies with no commercials. It explains how ever since the post WW2 era our society has been led down this destructive path. Opinions expressed are those of the author. Ive always thought that rule number 1 in marketing is to know your audience. No strong white young men in Star Wars? My television watching consists primarily of Green Acres and Hogans Heroes on METV, but that doesnt exempt me from the awful ads misrepresenting the public. THANK YOU for an amazing post, and for sharing your observations with us, as disquieting as they are. There is absolutely nothing fair about not using black men and black women as a family unit along with their children. Walt Disney did not have a problem depicting masculine heroes. Call me crazy. Consider that Luke Skywalker was 57. Its really something how Google tries to hide discussions like this, isnt it? Perhaps Twitter did you a favor, Anonymous. [Same goes for Indian Americans the departments led by Indians were the same: 80% Indians, a few whites, a token far East Asian, a token Hispanic, no blacks]. The dilemma we face with reparation, is that when someone feels wronged, and they choose to remain bitter, no amount of apologies and reparations will ever suffice. Making a conscious effort to include diversity does not need to be an act of tokenism; rather, it can demonstrate a commitment to equality and fairness within your brand. Sorry to hear it. But for new readers coming in, Id like to steer the conversation back to the topic of representation and diversity in TV commercials. If you are a long-time Cranky reader, then you know that I believe authenticity is a key component in advertising. Your comment reminds me of what I used to hear some 15-20 years ago, about how damaging negative stereotypes in media can be. Thats . This is all about control. In the UK, white people make up 82%, black people, 3%. Create A Focus Group To Help You Develop Content, Want to represent a variety of groups? If they succeed in overthrowing the Constitution and establishing the communist hellhole they are aiming for, they will be the first ones murdered by the new tyrants. Just wow. Sorry, I have a life to live and just dont care about this issue anymore. Predictably, not one person had the courage to comment. Its annoying to see so much over representation. Ad industry publications such as Ad Age and Adweek and Digiday cheerlead for it. Unfortunately, I dont think there *is* a way to raise this discussion in a larger public forum not without risking being cancelled and called a racist, bigoted homophobe. 1. There are those of us on the left who are also fed up with the not so veiled attempt by the Uber-left to vilify and demonize white males. In England now this also the norm, where the percentage of black people is less than America. your sad excuse for a blog is nothing more than a cesspool of racism, hate, and bigotry. Poll your current customers, find out what they feel shows diversity and use what they say. And I believe wholeheartedly that if an advertiser wants to go after a certain demographic with an ad or ad campaign, it should be their prerogative to do so. When I say normal, I dont mean this in a derogatory way but normal as in real life normal. Notice even the stereotyping of a certain physical build and slightly unhealthy/unfit body type of said bumbling white males? If you watch commercials for Apple, Coke, Lexus, beer, etc youll roughly see 60%+ black, 10% Hispanic, 10% Asian, 10% white (female), 5% white (male/bumbling/background character), 5% other. As is Jardiance Ron. Hes whiter than just about any white person you know. Totally agree. Good for you, Brad. He seemed like a great person, but his take on women in business wasnt resounding, to say the least! Some want to throw back the hands of time and bring back the old days. I dont see it, yet the advertising industry engages in constant self-flagellation over the lack of black workers. Retail Media Networks: A Forced Marriage or Perfect Partnership? Correct. I just want, as Tool says in Aenima, Mom to come and put everything back together again. I dont even want to look at another Black person on TV, and this is coming from someone who has had many Black friends in life. Remove race and substitute with something else. I also notice that when there are white people in commercials with blacks very often the black people look good, trim, sharp, intelligent and the whites look scraggly, dorky, fat, dumpy. About the whole social justice push. The reason why you see white girls with black babies is because they pay blacks to get them then pay them every month til the child is 18. And Id still love to whack Mark Fuckerburg with a 36 axe handle every time I see his punk-assed smug mug. Excellent points. Not just in the race area, but other sensitive areas. The whole you have to be an activist or youre a racist deal is getting old. They parade black people around to try and prove that most blacks can be upstanding. I call it Clown World and were all living in it. The term, forced diversity, is traditionally used by those who feel annoyed by the change in certain plot narratives of the audiovisual media. Get society to abandon the white male by removing him from every situation. The advertising industrys complete disregard for accuracy, fairness, or authenticity is truly breathtaking. Recent LL Bean catalogues are great examples of everything you mention. Oops, trying to type out the above comment on a tablet!! The foreign-born population was only 5% in 1965 compared with 14% today. Perfectly coiffed. I, for one, really appreciate your post, and might suggest that in todays political climate youre not as socially far left as you think. Anti racism is still racism. However, that should never mean 90% one race unless that is your target. Its important for the masses to hear from other fair-minded people who arent afraid to call out what we all can plainly see. Zach Van Arsdale By Fernanda Galan | November 8, 2021 | 9:30pm MST Youd be wrong, of course. But do you hear about it, unless the white person is a mass shooter? If you are paying attention, you will see that there is a growing faction of people, both white and nonwhite, who are actively cheering on the ethnic and cultural erasure of white people. This is the new WOKE CULTURE we are dealing with right now. I am amazed that the conversation of this topic has been started. A bleakness akin to socialism. Use Brave browser instead of Google; get off Facebook; find an alternative to Twitter. Yes black people are way over represented in ads. For a clue to your answer, check out the reader comments down this page. We knew this was coming, and are not struggling for reasons like the normies do. But unfortunately, Big Tech doesnt want us to. It would definitely save money in making the stupid ads, unless there is some stupid union actors contract to deal with. And can you imagine if there were commercials promoting white only banks?? . I could give hundreds of examples, but a couple of recent examples jump to mind. Actually, I was being a bit sarcastic. Often he complains about how shows are too woke. Take this recent tweet from Adweek promoting an article condemning Western brands and advertisers for overlooking the vast and diverse Muslim population and thus contributing to the proliferation of stereotypes and prejudice. I never believed one could make chicken salad out of chicken poop, but obviously those individuals making TV commercials believe it can be done. Makes no sense. The inclusion of this new character caused the familiar cries of 'forced diversity' to be heard yet again. Its ridiculous. Im getting sick of TV in general. But Ill bet its in the top 5 for virtue signaling. I feel like someone is trying to brainwash America. However, the. This just divides the people. I think its fair to say that a good bit of advertising is fake, or at least exaggerated, and always has been.